Let's do this. Apple, Google or Microsoft.

Ah, yes. The war of the new-old ages. Apple vs Google. Apple vs Microsoft. Microsoft vs Google vs Apple. Apple is evil, premium and expensive (but oh-so-sexy). Google represents affordability, customisability and diversity (but oh-so-technical). Microsoft is dated, industrial and "businessy" (PC? Eugh... boring).

These are the general trends representing the opinions I hear every day en masse. If time in retail around technology has taught me anything, it's that most people are quick to judge and slow to forgive. Naturally the tech-savvy among us occasionally venture into an archaic dwelling called a 'store' in order to preview the latest in tech that they've already researched thoroughly, eager to confirm their own general bias and proudly exhibit their masterful knowledge and superiority over the first courageous salesperson to approach them with an offer of assistance, before shaking their head in disgust at the 'outrageous price' of the super-computer they're seeking to stick in their pocket as they leave to purchase said supercomputer off ebay or Kogan.

If you're one of those people, this article is not for you.

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