Apple's latest keynote event was held yesterday morning in the new Steve Jobs theatre; a fitting futuristic memorial to the controversial visionary that brought us the original iPhone 10 years ago. That invention ten years ago initiated a tectonic shift into the way humanity operates in the modern era, and ushered in a new age of business, unparalleled technological development and western consumerism. Understandably there was a bit of pressure, from consumers and pundits alike, to adequately recognise this feat when it came to the new iPhone X (pronounced iPhone Ten), Apple's new 'future of smartphones' smartphone. Let's discuss. 

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